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Orientbell Tiles Grows By +6% in Q2FY21

Date: 27-10-2020

Authors: OBL

Orientbell Tiles Grows By +6% in Q2FY21

Delhi, 27-Oct-2020

Orientbell Tiles Grows By +6% in Q2FY21

Orient Bell Ltd. Today announced its unaudited financial results for the quarter ended Sep 30,2020

Key Highlights – Q2FY21:

  • Topline Growth +6% y-o-y led by renewed focus on New Products, Displays and Channel Engagements
  • EBITDA margin at +8% led by concerted efforts on cash fixed costs and improvement of consumption KPI’s; EBITDA loss of Q1FY21 recouped fully during Q2FY21
  • Strong focus on Working Capital management continues – Days Inventory Outstanding (DIO) and Days Sales Outstanding (DSO) improved significantly
  • First ever Digital launch of New Products ~ 300 new SKU’s
    (See the entire range at
    • Germ Free Tiles – Wall & Floor
    • High Gloss Germ Free Tile – Sparkle Series 300X450
    • High Depth Elevation Tiles - 300X600 
    • New designs introduced in GVT
    • 400X400 Pavers - Rhino Series
  • No. of new Orient Bell Tile Boutique (OBTB’s) added during Q2FY21 – 25, total number of active OBTB’s as on 30-Sep-20 increased to 188
  • Marketing investments restored during Q2FY21 – 1.3% of topline (~2.6X of Q1FY21 spend)
  • Sale from High Value Products (HVP) increased to 41%. Own Manufacturing sales increased to ~68% of total revenue


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